SEO copywriting is vital in generating traffic for online businesses. Learning copywriting will help you to earn handsome income from the comfort of your home. You don’t even need to look for another job.
SEO stands for Search Engine Optimization. Search engine optimization is vital for online businesses that sell products or offer services online or offline. SEO copywriting is very important to generate traffic for websites that requires online business. Therefore, it is essential for businesses to hire copy writers who can write SEO-friendly content for websites. SEO content writers generate compelling content for your website through the use of keywords at appropriate places.
Before we get into the basics of SEO copywriting, you should first know the definition of a keyword. It is a word or a phrase that online web surfers type into search engines such as Google and Yahoo to find relevant content. For instance, the hot subject now is the skyrocketing gold prices. You may want to find out the current rate of gold in your city. What you will do is simply type in the keyword “gold rate in London” and click on the Google search button. It brings up a list of websites that matches the given keyword to help you to know the rate of gold in London. You need to click on the appropriate link to know the gold rate today in London. It is the job of the copy writer to insert the relevant search-engine-friendly keywords or phrases into the web content to attract lot of traffic to your website. It is called SEO copywriting.
You need to hire professionals who know SEO copywriting to generate SEO content for your website. The professional copy writer chooses the best keyword or phrase that suits your business and will attract a lot of users to your website. The copy writer uses keyword tools such as Google Adwords or Overture Keyword Tool to find the keyword that is likely to generate traffic to your website. For instance, if your company is offering life insurance products, the copy writer will try to choose the best keyword that matches with your insurance products using the keyword tool. Therefore, SEO copywriting is very important to attract lot of traffic to your website. Without the use of appropriate keywords and interesting/compelling content, your website will go unnoticed and your investment will become futile.
The demand for SEO copywriting is growing day by day. You need to research for the best keywords that are appropriate for your business and place the keywords in appropriate places in the web content. Placing the keywords at least 5 to 10 times will generate more traffic to your website. You need to place the keyword in the title, in the first paragraph, once in each paragraph and in the last paragraph of the article to attract the attention of search engines such as Google, AltaVista and Yahoo. Search engines will generate index based on your keywords to locate the website.
Plenty of jobs are available online for SEO copywriting. You are advised to learn SEO copywriting to earn lot of money from the comfort of your home. You need to write simple content by placing the keywords at appropriate places. You can earn US$50,000 to US$85,000 a year from copy writing.