To make an article more visible to its target audience, an SEO article writer will use various methods to catch their attention. A SEO writer is different from a normal content writer.
An article writer would write an article on a given topic which contains all the relevant information required by the readers. It would be clear and without any spelling or grammatical mistakes. Many companies use these writers to ensure their websites and the information on them is seen first by their prospective readers and clients.
SEO stands for Search Engine Optimization. It is a strategy adopted by companies which ensures that their client’s webpage is viewed in the top ten pages of a search result. Studies have shown that people are more likely to only look at the first 2-3 pages of a search engine and ignore the rest. To ensure that a website shows in these first few pages, SEO uses different methods by editing their content, adding relevant keywords etc. An article writer would write articles keeping SEO in mind.
An SEO article writer is different from a content writer or a blogger. A normal content writer may not pay as much attention or may not use any keywords. Those sites which are require to be among the high-ranking search engine results require a SEO article writer to help. These content writers know the importance of keywords and specialize in writing articles which are best suited for search engines. Search engines utilize keywords to categorize your website and a professional SEO article writer would be able to help the site immensely. These writers may either work individually or may be part of a company which offers such services.
In the past, pages were dependant on the keyword density which allowed ranking manipulation by filling unrelated pages with keywords. The search engines of today use more complex ranking algorithms and various other methods of ranking a page. Keeping this in mind, an article writer has to write articles which are not only filled with the necessary keywords, but also relevant to the search. They specialize in writing articles which would be easily picked up by search engines without losing on content.
There are companies which offer SEO article writer services on their own or as part of a package to their clients to ensure that the client website is in the first three pages. There are freelancers who do this as well. While a normal article writer may not be familiar with the relevance of keywords and may not use them, an SEO writer knows their relevance in a search.